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Creative Production Lead

New York, New York
Full Time

AI Creative Production Lead (Fashion eCommerce)

Location: New York, NY
Position Type: Full-Time
Schedule: Monday through Friday, Standard Business Hours
Salary: Based on Experience

About the Role
We are building an AI-enabled creative production pipeline to generate high-quality, on-brand fashion imagery and video at scale across multiple divisions. We are seeking an AI Creative Production Lead (Fashion eCommerce) to own and elevate this initiative end to end. This role is responsible for transforming product photography—and when needed, CAD assets and sketches—into fully styled, visually compelling creative using generative AI, then bringing those assets to delivery-ready standards through expert post-production.

This is a highly hands-on, high-impact role with broad influence across the organization. You will set the standard for AI-enhanced content creation company-wide by defining workflows, establishing brand-safe guardrails, training teams, and serving as the go-to expert for prompt strategy, output curation, and production-ready finishing.

This position reports to company management and supports all internal divisions.

Key Responsibilities

AI Production & Creative Execution

  • Produce high-quality, on-brand eCommerce and marketing imagery and short-form video using generative AI tools

  • Transform inputs such as product photography, CAD assets, sketches, and creative briefs into styled outputs aligned with each brand’s visual identity

  • Apply strong creative judgment to curate, refine, and finalize AI outputs, ensuring realism in fit, fabric, wash, proportion, and color

  • Perform advanced post-production finishing to delivery standards, including retouching, compositing, cleanup, enhancement, color correction, and motion finishing

Workflow, Tools & Enablement

  • Act as the company-wide super user for AI creative tools, including configuration, troubleshooting, and feature rollouts

  • Design, document, and maintain scalable workflows for AI-enhanced content creation

  • Build standardized production pipelines that integrate AI tools with Adobe Creative Cloud and existing systems

  • Establish templates, file structures, naming conventions, QA checklists, and handoff standards to ensure consistency

  • Train and onboard team members and create clear documentation, best practices, and repeatable workflows

Prompt Engineering & Output Consistency

  • Develop and maintain a library of prompt structures, style recipes, seeds, and settings to ensure consistent quality at scale

  • Rapidly iterate prompts and workflows to meet brand standards across multiple divisions, categories, and platforms

Brand Safety, Accuracy & Ethics

  • Establish and enforce guardrails to ensure all outputs are brand-safe, accurate, compliant, and ethically produced

  • Ensure product-truth standards are upheld, including accurate representation of fabric, fit, color, and construction

  • Partner with leadership to ensure creative outputs reflect brand tone, customer expectations, and positioning

Channels & Deliverables Supported

  • eCommerce Assets: PDP and PLP imagery, primary and secondary images, detail shots, background cleanup, marketplace-ready variations

  • Marketplace Content: Marketplace-compliant image sets, infographic-style assets, enhanced brand content visuals

  • Lifestyle & Campaign Creative: AI-styled lifestyle imagery, seasonal refreshes, concept visualizations, internal mockups

  • Performance Marketing: Paid social imagery and motion assets, creative testing variations, retargeting and prospecting packages

  • Video & Motion: Short-form product videos, AI-assisted motion cleanup and enhancements, simple animated assets

  • Email & Web Marketing: Hero banners, promotional tiles, and campaign visuals

  • Wholesale & Sales Support: Line sheet visuals, digital showroom assets, and quick-turn mockups for meetings

Required Skills & Qualifications

  • 2–5 years of experience in visual content creation, digital design, eCommerce production, retouching, art direction, or related fields

  • Strong experience producing high-volume fashion eCommerce content preferred

  • Hands-on experience with AI image-generation tools (such as Midjourney, Gemini, Caimera AI, or similar platforms)

  • Exceptional aesthetic judgment and passion for visual storytelling

  • Proven ability to interpret and execute brand visual DNA consistently

  • Advanced proficiency in Adobe Creative Cloud, especially Photoshop; experience with Premiere Pro and/or After Effects for motion finishing

  • Strong communication skills with the ability to interpret creative briefs, align stakeholders, and document processes clearly

Portfolio Requirement

Applicants must submit a portfolio demonstrating:

  • Before-and-after examples (original input ? AI-generated output ? final polished asset)

  • Prompting approach and iteration strategy

  • Final eCommerce- or marketing-ready deliverables

  • Clear evidence of realism and product-truth accuracy

What Success Looks Like in the First 90 Days

  • Delivery of “gold standard” AI-enhanced assets across multiple divisions that meet quality and brand expectations

  • A fully documented, repeatable workflow from brief to final delivery

  • A shared prompt, model, and style library actively used by teams

  • Improved turnaround times without sacrificing accuracy, realism, or brand consistency